Email Marketing - An Overview
non-profit organizations, and associations to easily create,
send, and track email newsletters, surveys, and
autoresponders. We believe that email marketing should
be really easy and have built and designed our email
marketing program to give you all the features you need
while still making it easy for anyone to create
permission-based email marketing campaigns with high
deliverability.
In crafting email messages and testing a campaign, you
must keep in mind the following key points:
1. Focus on value. Make sure the email offers a very
clear benefit to the customer.
2. Avoid sales hype. Use a "personal" tone in your
email messages without going overboard.
3. Create a strong subject line. Use something
definitive, with helpful information.
4. Show your customers your authentic concern.
Relationship is the key to repeat sales. "Letters" are
much more effective at establishing relationships than
"ads" or sales copy. The stronger your relationships with
your customers, the less price-sensitive your market will
be and the more trust and credibility you will garner.
5. Offer real solutions to problems your products or
services will provide. Focus on benefits, not features.
6. You need to look at what is selling and you need to
feature those items. And consider that the featured
product is more than an offering -- it is a proof of your
value proposition.
7. Specificity is the key to successful marketing. If your
offer is specific to the needs of your customers, you will
see a much higher conversion ratio.
8. Describe your customer service. People are
concerned about getting WHAT they ordered, and getting
it ON TIME. Try to successfully address the needs and
concerns of your customers. Offer solutions and benefits.
9. Use an incentive. Give customers a reason to click
through to your website. Or give them a reason to
increase the size of their order. Over deliver content.
10. Consider that the goal of an email is not to sell an
item. It is to get a click. Structure every word to get them
to click-through to the page that is optimized for
conversion. Optimize the email to get the click; optimize
the landing page to get the sale.
11. Higher professionals to achieve professional results.
12. The newset trend is Video. Utilize video in your email
marketing and and websites.
13. Be authentic, compassionate, understanding and real.
14. Always over deliver!
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