Creating an eBook
Ebooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an
entirely new medium for sharing marketing information,
ideas, techniques, and expert knowledge. Each day the number
of people accessing the Internet grows, exposing your ebook
to increasing larger audiences. It's obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, does not intend to banish the printed
word to the dustbin of history. Books in print have their own
special qualities and merits, and the world would be
diminished by their disappearance.
Having said that, let's look at what makes ebooks so important
and so unique.
Ebooks have certain qualities that other media do not have.
For example, ebooks are easy to produce, and their production
cost is relatively inexpensive. Just think about it: you don't
need a publisher, an agent, a printing press, offset film, ink,
paper, or even a distributor. You just need a great concept, the
ability to write the book or to hire a writer, and the right
software.
Additionally, ebooks are distributed online easily and rapidly.
They are also easily updated; they do not require a second
print run. All you have to do is access your original creation
and modify the text or graphics. Because of this flexibility,
ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to
travel to a bookstore or search through endless titles at an
online bookstore. All you have to do is download it from a
website, and presto! it's on your computer, ready to be read.
Ebooks are interactive. This is one of the unique qualities. You
can add surveys that need to be filled out, order forms for
customers to purchase your products or goods, sound and
video that draw your reader into the virtual world of your
ebook, even direct links to relevant websites that may interest
your readers. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other media
do not possess. Television shows and radio shows air once,
and then rerun a few times. Ebooks remain on your computer
or your storage drivefor as long as your choose, and they can
be read and reread whenever you want. You can even print
them and store them on the shelves of your traditional home
library.
Another wonderful quality is that ebooks have no barriers in
terms of publishing. You won’t experience the endless process
of submitting and resubmitting your manuscript to an agent,
and then once you land one, having the agent submit your
manuscript over and over again. Nor do you have to spend
thousands of dollars for printing a self-published book. All
ebooks require is a writer and the appropriate software.
Identify your market, write your book, post it on your website,
and with the right business savvy, your audience will come to
you.
Finally, you have creative control over your ebook. You don’t
have to compromise with an editor or the publishing trends of
the time. You don't have to haggle with a designer or wait for
copyedited galleys to arrive by snail mail. You are in complete
control of the design and the text.
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Listen to the
Master Marketing
Guru, Eban
Pagan, discuss
Winning
Strategies for
creating an eBook
and other
Information
Products.